ÌìÃÀ´«Ã½

You are here

HomeStudySearch CoursesCoursesUOW CoursesMaster of Business - Master of Marketing

Master of Business - Master of Marketing

Become a strategic leader. Understand consumer behaviour. Excel in a digital‑first marketing landscape. 

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

Applicants can apply directly to UOW. You may be required to have scans or electronic copies of the following documents ready to attach to your application:

  • Academic qualifications relevant to your application
  • English proficiency evidence (if required)
  • Evidence of your citizenship, passport, or permanent residency status

Before you apply, please check the UOW course entry requirements, intake dates, and closing dates for your chosen degree.

International students can apply to study at the University of ÌìÃÀ´«Ã½ (UOW) in several ways. Your application options will depend on your individual circumstances.

Explore your options at UOW Apply.

International students are encouraged to apply with the support of an approved UOW agent to help you navigate the application process, ensure that you submit all necessary documentation, and provide you with visa counselling services. Applying through an approved UOW agent is offered at no cost to students.

For your nearest agent, please see our UOW agent list.

Need help?

Contact the UOW Future Students Team:

For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?
Year ?
Campus ?
Delivery ?
On Campus
Duration ?
2 years full-time, or part-time equivalent
Starts
  • Trimester 3 2026
Codes
CRICOS: 120554A
UOW: 3323

Overview

Marketing practice is being reshaped by digital transformation, data and artificial intelligence, altering how organisations engage customers and compete. The combined Master of Business and Master of Marketing responds to this changing environment by integrating broad business knowledge with specialised marketing capability 
 
Through applied coursework and practice based learning, students develop an understanding of organisational contexts while building creative, analytical and technical skills relevant to contemporary marketing practice. The program supports the development of capability in data informed decision making, customer insight, and technology enabled marketing activity, preparing graduates for digital first roles across a range of industries. 
 
The combined degree connects strategic business thinking with contemporary marketing execution. Graduates develop the capacity to plan, implement and evaluate marketing initiatives that align with organisational objectives and support business performance in dynamic and competitive environments. 
 
By completing this , students will earn two master’s degrees in two years and build expertise in two in-demand areas of business. 
 
See the for more information. 

°Õ³ó±ð Master of Business builds the fundamental skills you need to succeed in a broad commercial environment. Its flexible structure allows you to choose subjects that match your professional goals and strengthen your understanding of key business functions. 
 
The Master of Marketing provides advanced expertise in digital, data‑driven and technology‑enabled marketing. You will explore how AI, big data, digital media and shifting consumer expectations are transforming modern marketing practices. Through hands‑on projects and interactive learning, you build capability in consumer analytics, digital strategy, brand communication and creative problem solving. Subjects such as AI‑Driven Digital Marketing and Big Data and Marketing Analytics give you practical experience using data and technology to create campaigns that deliver measurable impact. 
 
Studying these master's together strengthens your ability to apply marketing expertise within real business contexts. You will build confidence working with data, organisational priorities, and changing market conditions, ensuring marketing activity is both commercially informed and practically deliverable. This integrated learning experience supports effective collaboration across teams and prepares you to contribute to environments where insight, execution, and adaptability are essential.

See more

Careers

  • Advertising Officer
  • Brand Manager
  • Consumer Researcher
  • Copywriter
  • Corporate Communications Specialist
  • Digital Marketer
  • Media Relations Officer
  • Marketing Automation Specialist
  • Product Development
  • Public Relations Manager
  • Publicity Agent
  • Social Media Manager 
See more

Accreditation & professional recognition

The University of ÌìÃÀ´«Ã½ proudly maintains accreditation from AACSB International (the Association to Advance Collegiate Schools of Business), placing the UOW School of Business among fewer than 6% of business schools worldwide accredited by AACSB. This accreditation reflects our commitment to high standards in curriculum quality, teaching excellence, and student learning outcomes.

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's , and the UOW College .

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

  • Academic Entry Requirements

    A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. 
    OR
    A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. 
    OR 
    A recognised master's degree in any discipline with an equivalent average mark of 50%. 

    Other tertiary qualifications, combined with extensive professional work experience, may also be considered. 

  • English Language Requirements

    The following level of English is required to gain admission to this program:

    English Test

    Overall Score

    Reading

    Writing

    Listening

    Speaking
    IELTS Academic

    6.5

    6.0

    6.0

    6.0

    6.0
    TOEFL (Internet-based)

    88

    18

    18

    18

    18

    UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

    Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

  • Workload

    Full-Time Study Load

    As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study, practical work and placements.

    For more details on course workloads, please refer to the UOW Handbook.

  • Credit for Prior Learning

    If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

    Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

    UOW values lifelong learning and recognises various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

More detail

International Course fees table
Campus Delivery method Session fee* Course fee*
ÌìÃÀ´«Ã½On Campus$20424 (2026)$91908 (2026)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression. These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Tuition fees are reviewed annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study

Additional Fees

In addition to tuition, there are other fees and costs you will need to consider, including but not limited to:

  • Trimester 3, 2026 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    International 2 June, 2026 
    Domestic (direct)30 June, 2026

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start24 August, 2026
    14 September, 2026
    Session end19 November, 2026

     

  • Trimester 1, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    InternationalSee International students page for key application cut-off dates
    Domestic (direct)31 November, 2026

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start8 February, 2027
    1 March, 2027
    Session end30 April, 2027

     

     

  • Trimester 2, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    InternationalSee International students page for key application cut-off dates
    Domestic (direct)31 March, 2027

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start17 May, 2027
    7 June, 2027
    Session end6 August, 2027

     

  • Trimester 3, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    International See International students page for key application cut-off dates
    Domestic (direct)30 June, 2027

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start23 August, 2027
    13 September, 2027
    Session end18 November, 2027

     

    Search all courses