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Master of Business Analytics - Master of Marketing

Become a data鈥慽nformed marketer. Excel in a digital鈥慺irst world. Deliver measurable impact. 

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

Applicants can apply directly to UOW. You may be required to have scans or electronic copies of the following documents ready to attach to your application:

  • Academic qualifications relevant to your application
  • English proficiency evidence (if required)
  • Evidence of your citizenship, passport, or permanent residency status

Before you apply, please check the UOW course entry requirements, intake dates, and closing dates for your chosen degree.

International students can apply to study at the University of 天美传媒 (UOW) in several ways. Your application options will depend on your individual circumstances.

Explore your options at UOW Apply.

International students are encouraged to apply with the support of an approved UOW agent to help you navigate the application process, ensure that you submit all necessary documentation, and provide you with visa counselling services. Applying through an approved UOW agent is offered at no cost to students.

For your nearest agent, please see our UOW agent list.

Need help?

Contact the UOW Future Students Team:

For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?
Year ?
Campus ?
Delivery ?
On Campus
Duration ?
2 years full-time, or part-time equivalent
Starts
  • Trimester 3 2026
Codes
CRICOS: 120533F
UOW: 3326

Overview

As digital technologies and customer expectations continue to evolve, marketing increasingly relies on data informed decision making. The combined Master of Business Analytics and Master of Marketing develops the capability to understand customers through data, support confident decision making, and evaluate marketing impact. 
 
Studying these master's together will build your capability to use data to solve real marketing and customer challenges. You will learn how to manage and analyse data, create clear dashboards and apply analytics to understand past performance, anticipate future trends and determine the most effective actions. These skills support informed, targeted, and strategic marketing decision鈥憁aking. 
 
Hands鈥憃n experience with industry鈥憇tandard analytics tools will teach you to translate complex information into practical insights that guide marketing strategy across diverse markets. Alongside this analytical capability, the Master of Marketing strengthens your expertise in digital media strategy, consumer insights, brand management, marketing communications and AI鈥慹nabled marketing practice. You will explore how digital platforms and emerging technologies shape modern marketing, equipping you to respond confidently and creatively in a fast鈥憁oving, competitive industry. 
 
By completing this , students will earn two master’s degrees in two years and build expertise in two in-demand areas of business. 
 
See the for more information. 

This combined study path builds the analytical strength and marketing expertise needed to design effective strategies in a digital鈥慺irst, data鈥慸riven marketing environment. Through the Master of Business Analytics, you will develop advanced capability in managing data, building dashboards, identifying patterns, and applying forecasting, optimisation and machine learning techniques. Practical learning with widely used analytics tools gives you the confidence to turn complex information into insights that support decision鈥憁aking across all areas of marketing, customer experience and commercial strategy. 
 
The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You explore AI鈥慸riven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real鈥憌orld projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes. 
 
Graduates will be equipped to work across teams, communicate findings clearly, and balance creative ideas with data鈥慴ased reasoning. Together, these skills will prepare you to contribute effectively to marketing environments where speed, accountability, and informed decision鈥憁aking are essential. 

See more

Careers

  • Advertising Officer
  • Business Analyst
  • Business Intelligence Analyst
  • Consumer Researcher
  • Copywriter
  • Corporate Communications Specialist
  • Data Analyst
  • Digital Marketer
  • Learning Analytics Consultant
  • Market Research Analyst
  • Media Relations Officer
  • Operations Analyst
  • Product DevelopmentPublic Relations Manager
  • Publicity Agent
  • Social Media Manager
See more

Accreditation & professional recognition

Graduates of the Master of Business Analytics may apply for the SAS Academic Specialisation in Advanced Business Analytics. For more information visit our website. 

The University of 天美传媒 proudly maintains accreditation from AACSB International (the Association to Advance Collegiate Schools of Business), placing the UOW School of Business among fewer than 6% of business schools worldwide accredited by AACSB. This accreditation reflects our commitment to high standards in curriculum quality, teaching excellence, and student learning outcomes.

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's , and the UOW College .

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

  • Academic Entry Requirements

    A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. 
    OR
    A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. 
    OR 
    A recognised master's degree in any discipline with an equivalent average mark of 50%. 

    Other tertiary qualifications, combined with extensive professional work experience, may also be considered. 

  • English Language Requirements

    The following level of English is required to gain admission to this program:

    English Test

    Overall Score

    Reading

    Writing

    Listening

    Speaking
    IELTS Academic

    6.5

    6.0

    6.0

    6.0

    6.0
    TOEFL (Internet-based)

    88

    18

    18

    18

    18

    UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

    Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

  • Workload

    Full-Time Study Load

    As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study, practical work and placements.

    For more details on course workloads, please refer to the UOW Handbook.

  • Credit for Prior Learning

    If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

    Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

    UOW values lifelong learning and recognises various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

More detail

International Course fees table
Campus Delivery method Session fee* Course fee*
天美传媒On Campus$20424 (2026)$91908 (2026)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression. These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Tuition fees are reviewed annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study

Additional Fees

In addition to tuition, there are other fees and costs you will need to consider, including but not limited to:

  • Trimester 3, 2026 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    International 2 June, 2026 
    Domestic (direct)30 June, 2026

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start24 August, 2026
    14 September, 2026
    Session end19 November, 2026

     

  • Trimester 1, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    InternationalSee International students page for key application cut-off dates
    Domestic (direct)31 November, 2026

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start8 February, 2027
    1 March, 2027
    Session end30 April, 2027

     

     

  • Trimester 2, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    InternationalSee International students page for key application cut-off dates
    Domestic (direct)31 March, 2027

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start17 May, 2027
    7 June, 2027
    Session end6 August, 2027

     

  • Trimester 3, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    International See International students page for key application cut-off dates
    Domestic (direct)30 June, 2027

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start23 August, 2027
    13 September, 2027
    Session end18 November, 2027

     

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