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Master of International Business - Master of Marketing

Think globally. Market strategically. Drive impact across borders. 

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

For personalised assistance with UOW courses, please reach out to our Future Students Team:

Our team is available during Australian business hours, 9 am to 5 pm.

For other UOW contact details, click here.

Applicants can apply directly to UOW. You may be required to have scans or electronic copies of the following documents ready to attach to your application:

  • Academic qualifications relevant to your application
  • English proficiency evidence (if required)
  • Evidence of your citizenship, passport, or permanent residency status

Before you apply, please check the UOW course entry requirements, intake dates, and closing dates for your chosen degree.

International students can apply to study at the University of ÌìÃÀ´«Ã½ (UOW) in several ways. Your application options will depend on your individual circumstances.

Explore your options at UOW Apply.

International students are encouraged to apply with the support of an approved UOW agent to help you navigate the application process, ensure that you submit all necessary documentation, and provide you with visa counselling services. Applying through an approved UOW agent is offered at no cost to students.

For your nearest agent, please see our UOW agent list.

Need help?

Contact the UOW Future Students Team:

For more details about this course

Australia: 1300 367 869. International: +61 2 4221 3218

Student ?
Year ?
Campus ?
Delivery ?
On Campus
Duration ?
2 years full-time, or part-time equivalent
Starts
  • Trimester 3 2026
Codes
CRICOS: 120537B
UOW: 3330

Overview

Employers value professionals who can guide international expansion and global strategy while also delivering effective, data‑driven marketing outcomes. Studying a Master of International Business with a Master of Marketing develops this capability by combining insight into how global businesses operate with advanced, technology‑enabled marketing expertise. 
 
These master's will build your ability to assess international business environments, including economic conditions, regulatory frameworks and cultural dynamics and use this understanding to inform marketing strategy. You will learn how organisations operate across borders and how to adapt strategic objectives and marketing actions that relate to global and local markets. 
 
Alongside these skills, you will strengthen your capability in digital and data‑driven marketing. You develop skills in analysing consumer behaviour, designing technology‑enabled campaigns and using data to guide decision‑making. Graduates are well prepared to work with international teams, agencies and a wide range of stakeholders, bringing together global awareness, strategic thinking and marketing execution to deliver results in competitive international environments. 
 
By completing this , students will earn two master’s degrees in two years and build expertise in two in‑demand areas of business. 
 
See the for more information. 

The Master of International Business is designed to enhance the capabilities of business managers within the global business landscape. Students will develop knowledge and skills in identifying and analysing global business strategy issues and provide sustainable recommendations. 
 
The Master of Marketing deepens your understanding of how digital platforms, consumer behaviour and emerging technologies shape modern marketing practice. You will explore AI‑driven digital marketing, big data in marketing analytics, digital media strategy, brand communication, and consumer insights. Through interactive learning and real‑world projects, you build the ability to combine creativity with analytical thinking to design campaigns and strategies that deliver measurable business outcomes. 
 
Studying these master's will teach you how to apply international business insight directly to marketing practice across diverse markets. Graduates will gain the capability to adapt strategy to different economic, cultural, and regulatory contexts, ensuring marketing decisions align with broader business goals. This integrated perspective will enable you to translate strategic direction into effective, market‑ready outcomes in complex international environments.

See more

Careers

  • Advertising Officer
  • Consumer Researcher
  • Copywriter
  • Corporate Communications Specialist
  • Digital Marketer
  • Foreign Exchange Trader
  • Government Officer in the Department of Foreign Trade and Affairs
  • Importer/Exporter
  • Market Analyst
  • Media Relations Officer
  • Product Development
  • Public Relations Manager
  • Publicity Agent
  • Social Media Manager
  • Trade Specialist 
See more

Accreditation & professional recognition

The University of ÌìÃÀ´«Ã½ proudly maintains accreditation from AACSB International (the Association to Advance Collegiate Schools of Business), placing the UOW School of Business among fewer than 6% of business schools worldwide accredited by AACSB. This accreditation reflects our commitment to high standards in curriculum quality, teaching excellence, and student learning outcomes.

Admissions information

A range of admission options are available for future students. The procedures governing admission are defined in UOW's , and the UOW College .

For specific advice or to ask any questions regarding an application, please contact the UOW Future Students Team.

  • Academic Entry Requirements

    A recognised bachelor’s degree in any discipline with an equivalent average mark of 50%. 
    OR
    A Graduate Certificate or Graduate Diploma in any discipline with an equivalent average mark of 50%. 
    OR 
    A recognised master's degree in any discipline with an equivalent average mark of 50%. 

    Other tertiary qualifications, combined with extensive professional work experience, may also be considered. 

  • English Language Requirements

    The following level of English is required to gain admission to this program:

    English Test

    Overall Score

    Reading

    Writing

    Listening

    Speaking
    IELTS Academic

    6.5

    6.0

    6.0

    6.0

    6.0
    TOEFL (Internet-based)

    88

    18

    18

    18

    18

    UOW College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

    Other qualifications may also be considered. Full details can be found on our English Language Requirements website.

  • Workload

    Full-Time Study Load

    As a full-time student, you can expect to commit around 48 hours of study per week. This includes class time and independent study. You may need to factor more time for examination study, practical work and placements.

    For more details on course workloads, please refer to the UOW Handbook.

  • Credit for Prior Learning

    If you have completed prior studies or relevant professional experience, you can request course credit or subject exemptions to reduce the duration and cost of your program.

    Credit for prior learning evaluates your previous study or work experience related to your chosen subjects.

    UOW values lifelong learning and recognises various types of prior learning, regardless of how or where it was obtained. For more information, refer to UOW's Credit for Prior Learning page.

More detail

International Course fees table
Campus Delivery method Session fee* Course fee*
ÌìÃÀ´«Ã½On Campus$20424 (2026)$91908 (2026)

* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression. These fees are subject to change from year to year. However, if you receive an offer to study at UOW, your fees will be fully confirmed at the time of your offer.

Tuition fees are reviewed annually: fees payable are dependent on the year of commencement and are subject to increase during the period of study

Additional Fees

In addition to tuition, there are other fees and costs you will need to consider, including but not limited to:

  • Trimester 3, 2026 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    International 2 June, 2026 
    Domestic (direct)30 June, 2026

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start24 August, 2026
    14 September, 2026
    Session end19 November, 2026

     

  • Trimester 1, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    InternationalSee International students page for key application cut-off dates
    Domestic (direct)31 November, 2026

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start8 February, 2027
    1 March, 2027
    Session end30 April, 2027

     

     

  • Trimester 2, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    InternationalSee International students page for key application cut-off dates
    Domestic (direct)31 March, 2027

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start17 May, 2027
    7 June, 2027
    Session end6 August, 2027

     

  • Trimester 3, 2027 at UOW

    Application Deadline
    Applications must include all required documents to be considered complete. If submitted late, your application may be reviewed for a future session if a decision cannot be made in time for your preferred session. 

    ApplicationDate
    International See International students page for key application cut-off dates
    Domestic (direct)30 June, 2027

    Session Details
    For more detailed information like enrolment cutoffs and exam periods, see key dates. 

     Date
    OrientationCheck your campus details
    Session start23 August, 2027
    13 September, 2027
    Session end18 November, 2027

     

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